{"id":178,"date":"2010-06-17T08:08:12","date_gmt":"2010-06-17T08:08:12","guid":{"rendered":"https:\/\/kerstinpur.de\/?p=178"},"modified":"2010-06-17T08:08:12","modified_gmt":"2010-06-17T08:08:12","slug":"small-businessman","status":"publish","type":"post","link":"https:\/\/kerstinhack.de\/en\/kleiner-geschaftsmann\/","title":{"rendered":"Small businessman"},"content":{"rendered":"<p>Yesterday, on my way to an appointment, I walked past some children who were selling old toys on the pavement. When I passed them again on my way back, they asked me to stop.<br \/>\nAs I don\u2019t really have much of a need for little flashing plastic robot figures, I didn\u2019t buy any from them, but I did give them the loose change I had in my purse instead.<br \/>\nA boy of about seven said, \u201eYou\u2019re so kind \u2013 everyone else just walked straight past and didn\u2019t give us anything.\u201c And then, \u201ePlease tell everyone that we\u2019re here.\u201c<br \/>\nI couldn\u2019t help but smile. In business, this is known as referral marketing. He clearly had a good grasp of the basics. Referral marketing is even more effective when you don\u2019t do it indiscriminately (recommend us to everyone), but make it more specific: \u201eRecommend us to people who might be interested in what we have to offer.\u201c But from his perspective, that probably meant everyone.<\/p>\n<p><!-- AddToAny BEGIN --><br \/>\n<a class=\"a2a_dd\" href=\"http:\/\/www.addtoany.com\/share_save?linkurl=http%3A%2F%2Fkersthackde.onpressidium.com%2Ferlebnisse%2Fkleiner-geschaftsmann%2F&amp;linkname=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/static.addtoany.com\/buttons\/share_save_171_16.png\" width=\"171\" height=\"16\" border=\"0\" alt=\"Share\"\/><\/a><br \/>\n<script type=\"text\/javascript\">\nvar a2a_config = a2a_config || {};\na2a_config.linkurl = \"https:\/\/kerstinhack.de\/erlebnisse\/kleiner-geschaftsmann\/\";\n<\/script><br \/>\n<script type=\"text\/javascript\" src=\"http:\/\/static.addtoany.com\/menu\/page.js\"><\/script><br \/>\n<!-- AddToAny END --><\/p>","protected":false},"excerpt":{"rendered":"<p>Gestern bin ich auf dem Weg zu einem Termin an Kindern vorbei gekommen, die am B\u00fcrgersteig altes Spielzeug verkauften. Als ich auf dem R\u00fcckweg wieder vorbei kam, 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